Digital Channel Lead- Sandton [Permanent]
|Salary||Market Related CTC|
|Digital Channel Lead required in the IT Department of a national concern.
Qualification in Digital Marketing / SEO
5+ years relevant experience:
Search Engine Optimization.
Search Engine Marketing, managing Pay per Click campaigns across relevant search engines.
Website analytics tools i.e. Google Analytics, NetInsight, Omniture, WebTrends etc.
Content Management Software.
Duties will include but not be limited to:
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report and analyse website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimizing copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyse competitor adverting links.
Work closely with various departments on all major website changes impacting SEO.
Manage daily website task with timeous and accurate implementation.
Market Related CTC